Otter pr Public Relationship:

Otter pr  started a new job as a consultant at a  change management consultancy but I  actually don't have experience in the  specific line of consulting that I'm  doing now in all of my previous work.

  Experience was in public relations or PR. I had one specific comment somebody asked me to share about this and talk about what PR is because they were interested in it.

 So I hope this is helpful to you and I hope this is helpful for anyone else who is just curious about the industry or maybe just wants to know what kind of jobs are out there.

 Because there's just so many, we'll have a few sections in this video  so first I will talk about what PR is  then I will talk about my experience in  PR and with that go into potential  responsibilities.

 You might have a job  in  PR. I'll then talk about some of the  things that I liked and some of the  things that I didn't like about PR and  then end it with some things that you  should maybe think about.

 If you are considering going into PR so what is PR on Wikipedia it says it's the practice of managing the spread of information between an individual or an organization and the public.

 I am going to define it by explaining what PR is not one thing that Otter PR is often compared to or grouped with is advertising and advertising is something that is pretty simple to understand you pay an amount of money to get a placement in a form of media on a platform.

 So whether that is a magazine or newspaper which are traditional forms of media or something digital like a website or an Instagram ad you pay a certain amount of money and then you get your ad with a certain amount of space for a certain amount of time this is why advertising is a form of paid media because you are paying to get that media exposure PR.

 On the other hand is earned media if you take a magazine for example you will have some pages that are advertisements so brands have paid money to get their image in the magazine but then you will have some articles.

 The cover story was the actor who is on the front cover of the magazine that was probably placed there through the communication between the actors publicist who is working on the PR side with the magazine.

 Who is the media side? Generally in PR you don't pay anything  to get these placements. It's more about  the relationship between the publicist  and the journalist or whoever is the  writer or creator on the platform.

 So  that's the main difference between  advertising and PR. It's that payment  piece but as media has been developing  and you know like on YouTube people have  sponsored content that also kind of  falls into PR so you do get these  payments.

 Now that is happening but in general that is not what traditional PR  is but it's just been morphing over time  and going along with the sponsored  content thing on YouTube.

 There's also  non sponsored content but that youtuber  or blogger has been sent some free  products so technically there's no  payment but they received something for  free so as you can see it's kind of gray  but you can understand why the  relationship between that brand or that  publicist.

 The journalist or the blogger is really important to create genuine content that is helpful on both sides and for the public moving on to my experience in PR so I majored in English literature during my undergrad education.

  Then I didn't really know what I  wanted to go into but I decided to go  into PR because I didn't want to go to  law school I didn't want to teach. I didn't want to study more English and  that's like the typical  things that an English major does.

  I  knew that public relations involved  writing of some sort and that is what I  liked to do right out of college. I interned at a fashion PR agency. It was  really small so I had a lot of different  responsibilities because we all had to  carry a lot of weight, two of the main  responsibilities.

 I was writing  press releases and creating media lists  so a press release is a blast  essentially that you would send to  journalists to miss relevant or you can  use like a distribution service as well  and they have a whole database of  journalists that are subscribed to it.

  It's basically like an announcement and  it reads somewhat like an article but  it's more for journalists to take and  have a Meishan about something and then they  could either use our press release to  fashion an article out of.

 They can  see the contact information that's  placed on the press release and reach  out to the publicist or relevant PR  representative. As an intern I would  write a lot of those press releases so  making announcements about a client  having a new spring.

Summer line coming  out or opening a new store in  South City the other thing is making  media lists and that is like the contact  list that an agency or a publicist might  have and we had media lists that were  divided across all different kinds of  subjects.

  Region so these are LA editors these are New York editors these are Chicago editors or there were ones  about people who write about fitness  clothing specifically or write about  beauty products. specifically and these  media lists become very important  because they have to be kept up to date  first of all and then they have to be  accurate in terms of what that  journalists or bloggers actually covers  because of one thing that media and  journalists do.